New Strategies for Website Development: the Architect and the Interior Designer

By Shannon Brown

Over the past years, dramatic changes occurred in web site development. Early web site "design" focused on the "look" of the site and resulted in a "nice looking" but minimally effective business tool. The focus of the early web sites was primarily on marketing and advertising and containing little integration with business operations. Many web sites are still developed using these less effective methods.

Current and emerging web site development focuses on developing viable business tools. Sometimes termed "e-business", the new generation web sites incorporate the web site, and related Internet technologies, as an integral part of the overall business operations. Far beyond the simple advertising and marketing models used previously, the current strategies incorporate Internet technologies into customer relationship management, workforce empowerment, field staff support, employee relations, project management, data collection and research, procurement, billing and bill payment, inventory management, and logistics. Web site development is now specifically designed to enhance the overall business mission, to reduce operating costs, and to develop long lasting customer relationships.

How to Build Links and Popularize Your Site

By: Alpna

What is Link Building?

Link-building is the process of obtaining inbound links from external websites to your own site to improve both direct referrals (people visiting your site by clicking on your links) and search engine ranking. It can be very difficult to get quality inbound links so I am listing a few proven methods that you can use to build back links that will help you boost your sites search engine rankings.

1: Article submissions

Write an article on a topic related to your site, then submit it to free article sites. Your article can then be reprinted all over the web, always with a link back to your website.

2: Press Release

Press releases can be very effective tools for alerting the media to your website and getting publicity through media coverage. You may include links to your site in the press release. There are number of press release sites, for example PRWEB.COM

3: Free directory submissions

You can receive a free inbound link by submitting to hundreds of free directories. Just make sure you follow their submission guidelines and then be patient as it may take several months for your site to be listed.

4: Paid directory submissions

Why pay for directory listings if you can get them for free? Many webmasters choose to buy directory listings, for several reasons. First of all, your site will generally be listed much quicker (in most cases usually within 24 hours). Also, you can often get a higher quality link from a paid submission than a free submission as most of time paid directory will higher pagerank.

5: Three way link exchanges

Link exchanges are arguably not as helpful as they once were, but 3 way links are still excellent. For example you own Site A and you will provide a link Site B and Site C will provide you with a inbound link.

6: Forum posting

Join forums related to your site and become an active member of forums. Of course, you can include a link to your site in your forum signature.

7: Blog posting

Find blogs with topics related to your site and leave relevant comments on blog posting and leave a link to your site within the comment.